I develop creative concepts and bring extensive on-set and remote Director experience. I am comfortable working with all budgets and tiers of talent. Innovating in omni-channel storytelling.

I develop creative concepts for and direct the execution of seasonal and evergreen product photography that builds upon a brand's DNA, growing brand recognition and engagement.

Creative concepts, storyboarding, on-set or remote direction. I can oversee and direct all aspects from pre, to post-production. 

Constantly innovating to make thumb-stopping content for brands aligns with their DNA and and feels authentic. 

Extensive knowledge developing and executing retail signage, out of home advertising, digital ads, direct mail, social content, global and regional brand books, style guides, toolkits, press kits, and more.

Lead the development of concepts and content design, strategy, A/B Testing initiatives while optimization driving millions of dollars in sales. 

I bring decades of experience working on some of the world's most successful e-commerce brands. I have worked extensively with domestic and international teams to lead and maintain websites which drive millions of dollars in revenue.

I have lead the development of branded pop-up shop experiences, trade-show booths, retail window displays, corporate office installations and more.